Category Customer Engagement

Audience Insights & Analytics, Business Growth Tips, Customer Engagement, Digital Marketing Strategy, Marketing Fundamentals

Knowing your audience is key to marketing success

In marketing marketing, one golden rule stands out: know your audience. It’s tempting toassume that age or other demographic traits define an entire group’s preferences. Butin reality, people; even within the same age group differ in many ways that shape…

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September 15, 2025

AI & Automation, Business Growth Tips, Customer Engagement, Digital Marketing Strategy, Technology in Marketing

Using AI to improve Engagement

Artificial Intelligence (AI) is changing the way businesses connect with their audiences. Frompersonalised content recommendations to automated customer support, AI helps brandsengage customers more efficiently and effectively. But how can businesses, big or small, use AIto enhance their marketing efforts…

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June 4, 2021